ProDesign FW25: Danish Excellence Lies in the Details
Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined
The centerpiece of this collaboration is the MM.100 frame, specially designed to celebrate Marilyn Monroe’s 100th birthday. With its reimagined cat-eye silhouette and luxurious construction, the model embodies the timeless elegance of the Hollywood icon. It is released in limited production, reinforcing its collectible status.
Every detail in the MM.100 reflects Monroe’s aura: the internal wirecore is etched to resemble diamonds, referencing her famous line “Diamonds are a girl’s best friend.” The cat-eye silhouette evokes her signature glamour, while handcrafted Japanese acetate underscores the premium craftsmanship behind this homage to stardom.
The MM.100 blends narrative and design like few other frames. While DITA is already known for high-end artistry, this edition elevates the bar, combining jewelry-like aesthetics with Hollywood storytelling. It’s more than eyewear — it’s a wearable piece of pop culture and design history.
The frame is available on DITA’s official website, at flagship boutiques worldwide — from Paris and Tokyo to Los Angeles and London — and through a curated list of authorized retailers. The limited distribution echoes its exclusive, collectible character.
The MM.100 reinterprets a classic 1950s cat-eye silhouette with sharper lines and refined technical detailing. The result: a retro-inspired yet contemporary design made for those who value symbolic, design-rich fashion objects that tell a story.
Because it perfectly illustrates the return of hyper-crafted tribute pieces at the intersection of luxury, pop nostalgia, and optical design. And because Marilyn Monroe remains a timeless muse, celebrated here by one of the most sophisticated players in contemporary eyewear.
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Photo : Lumiprod